Apadmi, a leading digital consultancy specialising in mobile app development, has received a minority investment from private equity investor CBPE to support their continued expansion in the UK, Europe and beyond.
Headquartered in Manchester, UK and founded in 2009, Apadmi creates digital products for some of the biggest brands in the UK. Experts in mobile, it has delivered complex solutions for BBC, NHS, Dominos, Co-op, Charles Stanley, Sykes Cottages and many more. Apadmi’s ability to integrate apps securely with the legacy systems of its clients differentiates it from its competitors and has been a cornerstone of its success.
Apadmi’s award-winning team has doubled in size over the last three years to a team of 260 people, offering a full range of digital product services including strategy, design, mobile development, back and front-end development, as well as ongoing support, maintenance, and optimisation. Cementing Apadmi’s specialism across retail, financial services, utilities, health and customer loyalty is a key part of the growth story.
In 2022, Apadmi completed the acquisition of The Mobile Company in Amsterdam, a product company of 30 specialists. This expansion into mainland Europe is the first step in Apadmi’s ambition to enter five new markets by 2027, alongside continued organic growth in the UK.
CBPE’s investment will help the existing management team, led by Founder & CEO Garry Partington, capitalise on their impressive growth by expanding client relationships through more services and by supporting future acquisitions of adjacent businesses in the UK & EU.
Jolyon Latimer led the CBPE investment.
There’s never been a better time to be in mobile. The products that we are creating today are already driving huge value for our clients. Their app customers are more loyal than non-app customers – they engage more frequently and spend more. What were once functional tools are now the highest performing channel in their business.
We are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years. Garry and his partners have created a people-first culture that attracts and retains amazing talent, and the value that they are creating for clients in the UK has already established long-term relationships with innovative, blue-chip brands. The opportunity to expand in the UK and build on their European presence is huge. Apadmi is incredibly well-placed to drive future growth through M&A, by increasing its service offering and expanding geographically, and we’re excited to join them on their journey.
Apadmi was advised by Clearwater (CF) and Weightmans (Legal); Deloitte (Financial), Graph (Commercial) and RSM (Tax)
CBPE was advised by Alantra (CF), Addleshaw Goddard (Legal); PwC (Financial and Tax), Armstrong (Commercial) and Howdens (Insurance).
About CBPE Capital:
CBPE Capital is a leading UK private equity firm which pursues a disciplined and consistent investment strategy, targeting buy-outs and development capital investments in UK-headquartered businesses with enterprise values up to £150 million. Since 2000, CBPE has made over 60 such investments from five funds.
This investment represents the sixth investment in CBPE Capital Fund X, which closed at the hard cap of £561m in November 2020.
